The Power of Video
Why use video?
Video solves the hardest job in marketing
What is the hardest job in marketing? It’s making people want to listen. No other medium captures attention like video. No other medium has the ability to make people remember your message. Audiences are 50% more likely to recall a video message over print, according to a recent study by Cambridge Associates. According to studies published in Harvard Business Review, people remember just 20% of what they hear and 30% of what they see - but they also remember an incredible 70% what they hear and see. If no one remembers your collateral, what is the value it brings to your business?
Video offers unparalleled ability to communicate
Watching moving images is one of our culture's top forms of entertainment. Don't underestimate the pure entertainment value of video. How else do you capture the conviction of your CEO? How do you show your team’s spirit? Explain how your products and services make a difference? Be provocative. Be bold.
Video boosts the bottom line
Studies show that video can return $15-$25 of revenue for every $1 invested.
A well-produced video speeds up buying decisions by 72% over a print brochure, according to The Wharton School of Business (University of Pennsylvania).
Application and Uses
Advertising
Embed streaming commercials and product promotional videos into your Web site and online advertising.
Direct Marketing
Send targeted online and offline promotional campaigns featuring your latest product or customer testimonial on video. Reduce your costs and expand your reach using video email or an interactive CD or DVD to enhance or replace traditional print brochures and postcards.
Sales Presentations
Enhance sales presentations with video playing from a laptop on CD/DVD or use as a “leave behind” interactive brochure when visiting prospects … even integrate video into PowerPoint!
Sales Support
During live phone calls with prospective customers, your sales reps can provide the ability to view a product video online during their conversation.
Tradeshows
Stop traffic at your tradeshow booth with a company or product promotional video looping from a large-screen monitor and promote your future tradeshows by sending prospects a video email.
Ecommerce
Show your products unique features in action with a video product demonstration at the point of purchase.
Corporate Communications
Instantly communicate how your business differentiates itself from the competition by launching a “video welcome” or a company overview from your Web site.
Public Relations
Get your announcement the attention it deserves by integrating video into future press releases distributed by multimedia email to industry trade reporters, distributors and customers.
Newsletters & Announcements
Keep customers, partners, investors and employees informed with a periodic video email announcement or newsletter.
Video Kiosks
Create interactive video presentations using touch screens for tradeshows and lobby displays.
Training and Education
Deliver relevant training in a timely and cost-effective manner. Employees, customers, distributors and partners can get up-to-date product education and specialized skills training from any location.
Conferences and Events
Promote your next event or market and sell your valuable content by creating videos of keynote presentations and seminars.